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Channel: Michelle Shaeffer
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Is Your Website Flash and Fluff? Or Glitter and Bang?

EXV5HJ5XKRPP  Cute costume, but it’s still a dog, right? Not a faerie. It can’t fly. Dress it up however you want but it still says “Woof” (or in this case, maybe “Yip”). Some websites are like this...

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Is it a Dog or a Dinosaur? Can You Tell?

Photo Credit http://stockfresh.com/gallery/mantonino Mystery of the day… is that a dog or a dinosaur? Can you tell?  Or does the costume fool you? How about you?  Are you doing what you’re meant to do...

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Blog Branding: Company vs. Promise vs. Name

How should you choose your blog title and blog’s domain name?  I got a great question via email recently: Should I use my name for my blog’s domain, my company’s name, or a combination of keywords?...

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Got a Logo? Or a Brand? Or… Wait… What’s the Difference?

One question that can trip up a lot of new business owners is trying to figure out just what the difference is between their “brand” and their “logo” and how those two things work together. As you...

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Your Biggest Biz Problem May Not Be What You Think It Is

Answer this for me: What do you do and why should I choose YOU instead of the others who provide the same product or service that you do? Got a great answer on the tip of your tongue for that one?...

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